LuxeNow Gift Cards

Client: LuxeNow

Approached to create the "pretty purple card", a series of plastic gift cards to be sold and redeemed in Nail Salons throughout New York City. Also designed an accompanying postcard to advertise the Gift Cards.

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Full-Page Magazine Advertisement

Client: Apparel 21

This IT company specializing in IT systems for fashion businesses, required a full-page advertisement to showcase their business. Criteria: maintain a clean, corporate feel while steal appealing to fashion merchants. The 'tailored solutions' theme and concept was chosen by the client after a number of ideas were presented. Programs: Photoshop, Indesign. Roles: conceptualization, Image creation, layout and copywriting.

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Lenovo Legends Direct Mail Piece

Client: Lenovo Computers - 'lenovo legends' sales incentive program

Launch piece for 'Lenovo Legends' 2007/2008 sales incentive program. Piece contained a 'software upgrade' box containing cd-like foam coaster and instructional cards. Programs: Illustrator, Indesign. Roles: design of packaging, finished art and copywriting.

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Dulux Direct Mail Campaign Pieces

Client: Dulux Paints - 'Mates Rates' Campaign

A multi-faceted campaign involving a number of offers and text message opt-in program. A number of pieces were designed, art directed, conceptualized and copywritten. Programs: Photoshop, Illustrator and Indesign.

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